Monday, July 23, 2007

$$$$ for California!

The Walt Disney Company announced last week that $1 billion would be made available to add and improve infrastructure at Disney's California Adventure (sometimes referred to as "The Park that Guests Forgot"). The enormous size of this sum was, in part, due to Disney's desire to gain public support by refunding the money of anyone who purchased a full-price, one-day, one-park California Adventure ticket at any time since the park opened. Further research revealed that this would cost the company only some $40,000 (including the cost of hunting down the guests qualifying for refunds, most of whom are in foreign countries or institutions of some type). This leaves much more money available for park improvements than originally anticipated.

Improvements planned for California Adventure include a newly themed entrance, a more kinetic environment, new "e-ticket" attractions, and a systematic tearing down and rebuilding of the entire park one section at a time to make it the kind of place it should have been on opening day.

After hearing that the board had approved the $1 billion budget, John Lassiter -- Poobah of Disney Imagineering -- was heard to say, "That's all?"

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